{"title":"Baby \u0026 Mama","description":"\u003cp\u003eGentle, certified organic products for mamas and their little ones. Safe, toxin-free, and made with love.\u003c\/p\u003e","products":[{"product_id":"organic-gentle-baby-oil","title":"Organic Gentle Baby Oil","description":"\u003cp\u003e\u003cstrong\u003eThe Purest Care for Your Little One.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur Organic Gentle Baby Oil is a soft, nourishing blend of the mildest botanical oils, specially formulated for delicate baby skin. Free from synthetic fragrances, parabens, and harsh chemicals — just pure, gentle botanicals that moisturise, soothe, and protect your baby’s skin from day one.\u003c\/p\u003e\n\u003cp\u003eBecause your baby deserves nothing but the best nature has to offer.\u003c\/p\u003e\n\u003ch3\u003e✨ Key Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply moisturises and softens delicate baby skin\u003c\/li\u003e\n\u003cli\u003eSoothes dryness, irritation, and nappy rash\u003c\/li\u003e\n\u003cli\u003eGentle enough for newborns and sensitive skin\u003c\/li\u003e\n\u003cli\u003eFree from synthetic fragrance, parabens, and sulphates\u003c\/li\u003e\n\u003cli\u003eIdeal for baby massage — promotes bonding and relaxation\u003c\/li\u003e\n\u003cli\u003eSafe for daily use from birth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e🌿 Key Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil\u003c\/strong\u003e — Ultra-gentle and lightweight; perfect for sensitive baby skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile Extract\u003c\/strong\u003e — Calming and anti-inflammatory; soothes irritation and redness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil\u003c\/strong\u003e — Mimics skin’s natural oils; non-comedogenic and deeply nourishing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e — Gentle antioxidant protection for developing skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e🧴 How to Use\u003c\/h3\u003e\n\u003cp\u003eWarm a few drops between your palms and gently massage into baby’s skin after bath time. Use long, gentle strokes on the body and soft circular motions on the tummy. Can also be applied to dry patches as needed throughout the day.\u003c\/p\u003e\n\u003ch3\u003e🌙 The Ritual\u003c\/h3\u003e\n\u003cp\u003eBaby massage is one of the most beautiful rituals of early parenthood. It soothes your baby, strengthens your bond, and creates a moment of pure connection. Let this oil be part of that sacred routine.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e⚠️ For external use only. Avoid contact with eyes. Patch test on a small area of skin before first use. If irritation occurs, discontinue use. Keep out of reach of children when not in use.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Earth \u0026 Aura","offers":[{"title":"PRODUCT","offer_id":48339689177310,"sku":"PRODUCT","price":179.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6211\/3246\/files\/data.jpg?v=1781619662"},{"product_id":"belly-balm-organic-pregnancy-balm-strech-mark-balm","title":"Organic Belly Balm","description":"\u003cp\u003e\u003cstrong\u003eNourish, Stretch \u0026amp; Glow — Naturally.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOur Organic Belly Balm is a rich, deeply nourishing balm crafted to support skin through every stage of change. Whether you're expecting, postpartum, or simply craving intense moisture, this balm wraps your skin in the purest botanical care.\u003c\/p\u003e\u003cp\u003eFormulated without synthetic fragrances, parabens, or harsh chemicals — just clean, plant-powered ingredients your skin will love.\u003c\/p\u003e\u003ch3\u003e✨ Key Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply moisturises and softens dry, stretching skin\u003c\/li\u003e\n\u003cli\u003eHelps improve skin elasticity and suppleness\u003c\/li\u003e\n\u003cli\u003eSoothes itching and discomfort associated with skin stretching\u003c\/li\u003e\n\u003cli\u003eSupports the appearance of healthy, glowing skin\u003c\/li\u003e\n\u003cli\u003eSafe for use during and after pregnancy\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e🌿 Key Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e — Intensely moisturising; rich in Vitamins A \u0026amp; E to nourish and protect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosehip Oil\u003c\/strong\u003e — Supports skin elasticity and cell renewal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e — Deeply hydrating with natural antimicrobial properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e — Antioxidant protection and skin barrier support\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003e🧴 How to Use\u003c\/h3\u003e\u003cp\u003eWarm a generous amount between your palms and massage gently into the belly, hips, thighs, and breasts — anywhere skin is stretching. Use morning and evening for best results. Safe for daily use throughout pregnancy and beyond.\u003c\/p\u003e\u003ch3\u003e🌙 The Ritual\u003c\/h3\u003e\u003cp\u003eTake a quiet moment each day to connect with your body. As you massage the balm into your skin, breathe deeply and appreciate the incredible work your body is doing. This is your ritual of care.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e⚠️ Patch test recommended. Avoid contact with eyes. Consult your healthcare provider if you have any concerns during pregnancy.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProudly South African. Plant-powered. Made with love.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Earth \u0026 Aura","offers":[{"title":"PRODUCT","offer_id":48339692159198,"sku":"PRODUCT","price":251.67,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6211\/3246\/files\/BellyBalm_BMUO_01.jpg?v=1781620152"}],"url":"https:\/\/earthandaura-store.myshopify.com\/collections\/baby-mama.oembed","provider":"Earth \u0026 Aura","version":"1.0","type":"link"}